"When you read page 73, think of me": Robert Frost on The Golden Girls (Season 6, Episode 15 [January 19, 1991])

"Orality, Literacy, and the Memorized Poem": Bonus Features & Extra Extras

If you pick up your copy of the January 2015 issue of Poetry magazine, you'll find in the monthly "Comment" section an essay titled "Orality, Literacy, and the Memorized Poem"—a piece that P&PC was asked to write in part to reflect on the total coolness of Catherine Robson's great new(ish) book Heart Beats: Everyday Life and the Memorized Poem, which tracks the history and literary and cultural impact of poetry memorization and recitation in British and American schools. You might recall that one of P&PC's favorite writers (and recent National Endowment for the Humanities Fellowship recipient) Melissa Girard reviewed Heart Beats in these very, uh, pages a year and a half ago.

To think about Robson's book in a different but related way for the Poetry article, we took a little bit of The Outsiders and a little bit of Robert Frost's recitation of "The Gift Outright" at Kennedy's inauguration in 1961, mixed both with some thoughts about the oral/aural experiences of poetry in non-print media formats, and came up with a piece about how we value poems in relation to what Robson calls "the particular circumstances of [their] assimilation into a culture"—that is, whether we encounter and experience them orally, aurally, in print, or via other media. In an age where poems are circulated and remediated by film, tv, audio formats, and digital platforms of all types in addition to print, the effects of media on poetry—and poetry's effects on media and its audiences—is a conversation in which we love to take part. A particular hallmark of popular verse (and of verse encountered in popular contexts) is, after all, its refusal to stay obediently on the printed page of the book or little magazine, and if we're invested in assessing the cultural impact of poetry on a broad scale, we'd do well to extend our attention (and in some cases our admiration) to what poetry is doing in and for non-print media and what non-print media are doing for (and to) poetry. We know you all know this, or that you've at least heard us say it before, so forgive us if we sound a little bit like the metaphorically-apt but nonetheless dated broken record; we're just taking our cues from the larger media landscape and trying to make it new, dig?

One of the things that Poetry noted when first contacting P&PC about reviewing Heart Beats was the fact that in 2013—a year after Robson's study appeared—Caroline Kennedy published Poems to Learn by Heart, a kid-friendly collection issued by Disney's Hyperion Press and featuring colorful watercolors by Jon J. Muth. Was this book a sign, Poetry wondered, that poetry memorization was on an upswing? That some cultural nostalgia for days long past was finding new expression? That the age of the internet—fueled in part by things like Disney's "A Poem Is..." video series that premiered during National Poetry Month in 2011 featuring celebrities like John Leguizamo, Jessica Alba, and Owen Wilson reciting poems—was perhaps, unexpectedly and surprisingly, participating in if not prompting this upswing?

Unbeknownst to Poetry, Girard was already writing her P&PC piece and had also made the same connection between the Robson and Kennedy books, so how could we ignore that correspondence, coincidental or not, when writing our essay? That's when we thought of John F. Kennedy's inauguration and how, flustered by high winds and bright sun, Robert Frost was unable to read the verse he'd composed specially for the event and, instead, recited from memory "The Gift Outright"—perhaps the most famous recitation of a poem in U.S. history and a moment when the values of the memorized poem trumped the values of the printed or written poem on a national stage. Born in 1957, Caroline Kennedy—the only living child of President Kennedy and current U.S. ambassador to Japan—wouldn't have even been four years old at the time. (That's Jackie reading to Caroline in the picture here, taken before 1961 but published by Time on the occasion of Kennedy's inauguration.) But is it possible that something from that day about the durability and reliability of the memorized poem stuck with her?

It's hard to say for sure (we haven't yet contacted Caroline's people to ask), but there's no denying Caroline's advocacy for poetry and especially the incorporation of poetry into children's lives where it is often memorized. She has published The Best-Loved Poems of Jacqueline Kennedy Onassis (2001); A Family of Poems: My Favorite Poetry for Children (2005); A Family Christmas, which incorporates poems (2007), and She Walks in Beauty—A Woman's Journey Through Poems (2011), in addition to Poems to Learn By Heart. She hasn't been especially shy about this either. For example, check out her 2013 appearance on The Colbert Report where she plugged Poems to Learn By Heart, explained why one would memorize poems, defended the merits of poetry in the age of Twitter as "the language of the human heart," and along with Colbert did a tag-team recitation of Coleridge's "Kubla Khan" as well as a thoroughly entertaining memorized-poem back-and-forth tennis match with him.

Lest ye think that poetry is a recent, new-millennial interest of Kennedy's, check out the curious book (pictured here) that the P&PC interns got their hands on recently: The Caroline Kennedy First Lady Dress-Up Book, published by Rolton House Publishers in 1963. Illustrated by Charlotte Jetter (whom we think did lettering for Marvel comics in the 1960s and 70s), the book features colored drawings of Caroline dressing up in period-appropriate First Lady attire accompanied by extensive runway-like captions about those costumes. "When I make-believe I am Martha Washington," the first caption in the book explains, "I wear a beautiful eighteenth century gown. It is made of finest taffeta with a big full skirt and a tight-fitting bodice which laces down the back. The material was purchased in London and it is salmon pink in color. The dress is hand-painted with white ribbon chains all over it. Violets, buttercups, daisies and morning-glories are embroidered beside ladybugs, wasps and grasshoppers. I wear a lace cap on my head, lace mitts on my hands and a lace shawl over my shoulders. Don't you think Martha Washington is pretty? I do."

But the Dress-Up Book is more than just a fashion show: it's also an anthology of children's poems! Many are little ditties about presidents; others (some written by Alene Dalton) appear to have nothing to do with fashion but are almost cut-and-pasted, scrapbook-like, into the book. Take, for example, the page-spread pictured here: a picture of Caroline dressing up as Florence Harding, a poem written about "Warren Harding," and three poems ("The Grasshoppers," "The Chickens," and "The Apple Tree" that are linked to each other in theme but that appear to have little or no connection to the roaring twenties, Harding, or a time when "clothes were tight and hats were high." It's kind of a bizarre assemblage—one that connects dress-up play, sanitized versions of history ("We danced and played without a care / Laughter and joy were everywhere," reads "Warren Harding"), and rhymes and metered language. P&PC comes away from it all feeling like childhood, history, and poems are all exercises in pretending and, in the process, poetry emerges from this mix as the language of childhood naivete. Far from the memorized poem, which the grown-up Caroline values for its durability and longevity in the human mind, the verse in the Dress-Up Book appears to feed a discourse in which poetry is the language of childhood—something precious, yes, but ultimately something that we leave behind for the more serious (and prosaic) endeavors of adulthood and "reality." Most of the Dress-Up Book, in fact, is about the past: past presidents, past first ladies, American history, and a fantasy world rooted in farms, apple trees, and ponies.

For this reason, the most interesting page of the Dress-Up Book is the last one, which pairs "The Old Frontier" (about Columbus, who "sailed and found our land, / The one we love 'cause it's so grand") with "The New Frontier" (pictured here and featuring a little space-person pointing up at, what, the moon? the sun? some other heavenly body?). That final poem in the book reads as follows:

When history books open up
In future years
They will show that Kennedy's plans
Were called The New Frontiers.

Astronauts blasted off
In shining silver missiles
Sounding like explosions
From a billion giant whistles.

And, who can deny it?
Maybe one day soon
We may see a New Frontier
Staked out upon the moon.

This is the most "adult" poem in the book, one where the activity of dressing-up takes on new and different implications. Here, history is in the making. Evoking the space race admits into the Dress-Up Book for the first time the subject of the Cold War, as does the comparison of rockets to "silver missiles" in line six—a line that, months removed from the Cuban Missile Crisis of October 1962, couldn't be read as naive or innocent. Anticipating the moon landing—line 9 even seems to anticipate conspiracy reports denying the landing ever took place—makes this poem about the future, not the past. And even the dress-up taking place here is different; it's a gender-neutral space suit freed from the taffeta, satin, and ruffles of earlier pictures in which all markers of gender are disguised. Boy or girl, you can imagine yourself inside that suit, and it's a moment that caps off a narrative of American history by looking forward from childhood, beyond the corsets of bygone eras, and into new frontiers where pretending (like pretending to be an astronaut) is still in play but leads to actualization—to history making. Even the voice of the poem is different; while retaining the rhyme and meter of previous poems, line 9 contains the only unanswered question in the entire book.

There's a much darker side to the history in which the Dress-Up Book is embedded, of course. It was published in 1963, and Caroline's father would be shot and killed in November of that same year—a moment so seared into the American memory that we here at P&PC can't but imagine it in some type of relationship with the history of the memorized poem, the decline of memorizing poems in American classrooms that Robson pegs to the 1960s, the made-up histories in the Dress-Up Book, the loss of American innocence that many people attribute to the moment of Kennedy's assassination, and Caroline's advocacy of poetry memorization now. As Frost demonstrated at Kennedy's inauguration, and as Caroline argues in Poems to Learn by Heart, the memorized poem is always with you and something that—for better or worse—you can't forget.

Breaking News: Did Richard Blanco Lip-Sync the Inaugural Poem?

Speculation fueled more speculation this week about whether or not pop singer Beyonce lip-synced the U.S. national anthem at the  swearing-in ceremonies for President Barack Obama this past Monday. Now that same speculation is leading some to wonder about the performances of the event's other speakers as well—including the poet Richard Blanco, pictured here, who delivered the well-received inaugural poem "One Today."

"Did Blanco lip-sync?" wondered one critic aloud. "If he did, I certainly couldn't tell, as he did an admirable job of looking down at his poem so that it looked like he was reading. But after the whole Robert Frost ordeal in 1961, who could blame him if he did?"

In 1961, eighty-six year-old Frost had prepared the poem "Dedication" to deliver at the inauguration of John F. Kennedy. When buffeting winds and the sunlight's glare off the paper and snow made it impossible for him to read, however, the four-time Pulitzer Prize-winner recited another, shorter poem, "The Gift Outright," from memory instead. Although "The Gift Outright" was first published in 1942, Frost's 1961 recitation of it is not only frequently credited with popularizing the poem, but with setting the gold standard for inaugural poems as well.

"I'd understand completely if Blanco did lip-sync it," remarked a fellow poet, also citing the Frost scenario and the pressure of reading before such distinguished company. "But I don't think he did."

Investigations into Beyonce's performance have revealed that it isn't uncommon for such performances to be recorded ahead of time in the event of inclement weather like the wind and sun that dogged Frost. "Each piece of music scheduled for performance in the Inauguration is pre-recorded for use in case of freezing temperatures, equipment failure, or extenuating circumstances," explained Captain Kendra N. Motz, Media Officer of the U.S. Marine Band.

Cellist Yo-Yo Ma, who cello-synced during Obama's first inauguration in 2009, explained his decision by saying, "You can't play cellos in 25 degrees."

"It would be totally understandable," another spokesperson for the Marine Band said. "You try being Richard Blanco, standing up there as the youngest inaugural poet in history, trying to hold your paper in that type of cold. Paper just doesn't function the same way when the temperature drops to near freezing."

Other poets and critics have been less charitable when hearing the speculation about Blanco's possible simulation, however.

Said one, "Lip-sync? Lip-sync? Would Walt Whitman have lip-synced his barbaric yawp over the rooftops of the world? I think not!"

"Well, I'm not so sure," replied another. "What if it was really bad weather? Can you yawp in 25 degrees?"

Still another stated simply. "I don't know if Blanco lip-synced or not. But one thing I do know for sure is that John Ashbery wouldn't have lip-synced. Allen Ginsberg wouldn't have lip-synced either. Nor would Adrienne Rich. This is what happens when you exclude radical poets and the avant-garde from consideration in events like these. Capitalism takes over, poets are turned into mouthpieces for ideology, and poetry becomes a simulation of itself if not a simulation of a simulation!"

This is not the first time that lip-syncing charges have been leveled at an inaugural poet. When Maya Angelou read "On the Pulse of Morning" at the inauguration of Bill Clinton in 1993, some viewers reported a disconnect between Angelou's physical presence and the words they heard.

"I swear," said one commentator. "It looked like Angelou stopped speaking altogether, but the words just kept coming. I don't know how to explain it other than to say she was lip-syncing."

"I totally agree," said another who was in attendance. "But I just thought she'd been elevated to a higher level of being and had become an oracle that no longer needed the body as a medium to speak through. The poem just seemed to come straight from her soul. I have to say, though, the whole Beyonce thing has me thinking twice about it."

An inaugural poem historian acknowledged such conflicting experiences from 1993. "For some people," she explained, "Angelou's performance was nearly transcendent. But for others it was simply, as one of my peer reviewers once put it, 'the Maya Ange-low point' of inaugural verse."

Another scholar suggests that focusing too narrowly on the controversy of lip-syncing in inaugural poems distracts from the longer historical engagement between poetry and lip-syncing more generally, which has its canonical roots in the early twentieth century. According to him, the earliest manuscript versions of Wallace Stevens's famous poem "Sunday Morning" reference lip-syncing.

"If you look closely at the manuscripts done by the youthful Stevens," he explains, "You'll see that the poem's final two lines don't in fact read 'Ambiguous undulations as they sink, / Downward to darkness, on extended wings,' as they do in final manuscript versions, but, rather, 'Ambiguous undulations as they sync, / Downward to darkness, on extended wings.' Stevens is very clearly tying the mystical earthly spirituality of the pigeons, which imitate but not entirely replicate the holy figure of the dove, to practices like lip-syncing. For if we're honest with ourselves, when it comes to matters of faith and belief, all most of us can ever do is mouth the words."

As of yet, Blanco has made no public statement about whether "One Today" was pre- recorded and lip-synced or delivered live this past Monday. Nor has he commented on his relationship to the history of lip-syncing in American poetry. Nevertheless, that has not prevented some readers for scouring the poem itself for clues.

"Obviously," one poet remarked, "the line 'without prejudice, as these words break from my lips' is meant to signal the live delivery of the poem, with the presence of the poet's words troping the immediacy of the national moment to which all are summoned 'without prejudice,' as it were."

"Au contraire," another suggested, "That's the irony that makes Blanco's work so political. When Blanco the poet is lip-syncing that line and the words really aren't breaking from his lips, the performance undercuts the text and implies that the wind carrying those words is not doing so without prejudice, but with the prejudice that Blanco, as an immigrant, Latin@, and gay man has undoubtedly experienced in the U.S."

"I doubt," he concluded, "that John Ashbery could have done any better."

Jingle All the Way: Saint Nick and the Poetry of Santa's Ring Toss

Nothing dogs the Christmas season at P&PC so much as the clash between the holiday’s com- mercial and non- com- mercial aspects—between shopping and spirit, getting and giving, worldliness and wonderment, materialism and, well, something more. This clash dogs the season’s poetry, too, as the oftentimes utopian (or at least not uniformly materialist) sentiments voiced by the season’s popular verse forms get standardized, mass produced, boxed, wrapped, shipped, and sold in and on any number of greeting cards, ornaments, advent calendars, and novelty items like the funky oversized matchbook from Hallmark pictured here. For every excuse that the season offers to poetically express feelings one might view as suspect or inappropriate the rest of the year—you know, faith in ideals like love, peace, family, compassion, giving, forgiveness, and the pursuit of something other than the cynical status quo—there’s some Grinch waiting to package, market, and profit from it all. 

But because we all know that the com- mercial and non- com- mercial aspects of the holidays aren’t inevitably partnered with each other—that’s not the way is has to be, right?—the marketplace has to continually entangle and re-entangle them, making the contradictions between them seem natural (even at times, like, totally fun), or else so interweaving them that it becomes nigh impossible, as Frank Sinatra sang of love and marriage, to imagine one without the other: “Just try, try, try to separate them.” 

It’s easy, perhaps, to see this logic at work in the big picture (“Welcome to the Spirit of Christmas Online Store!”), but it’s remarkable how much it sometimes governs—to quote Robert Frost, who for nearly thirty years partnered with printer Joseph Blumenthal to make Christmas cards for friends and associates—in a thing so small as the little artifact pictured here: a Santa “ring toss” game issued as a holiday giveaway by Coca-Cola in the 1950s that contains the following poem on its handle: 

I am a Jolly old 
     “SAINT NICK”— 
So, if you want a Kick, 
Be the first to make 
     A “Hit – Smash” 
By swinging the Ring 
That’s on the String 
on Santa’s Mustache 

If you look closely, you’ll see that even though the verse is printed pretty clearly in red ink (it looks over-inked, in fact), some of that ink (especially in lines three and four) has been worn away, because, in order to play the game, one has to hold the handle in such a way that one’s thumb braces the toy just beneath Santa’s beard and thus covers up and, over time, starts rubbing out the poem. This little shell game—where one reads the poem one moment, then covers it up the next—illustrates in miniature how the ring toss operates more generally: look at it one way, and it’s a noncommercial, greeting-card-like wish for a happy holiday (“Seasons’ Greetings from your local Coca-Cola Bottler”); look at it another, and it’s an advertisement. One minute, the scripted logo “Coca-Cola” seems like the signature we expect on a holiday card from a friend, and the next it’s a standard-issue corporate logo. The details signify doubly, as the toy appeals to noncommercial expressive forms of the season to forward its otherwise commercial goal.

In fact, the whole idea of a ring toss itself seems designed to give us practice combining things that we normally wouldn’t think of combining, doesn’t it? In a sense, by doing what the poem tells us to do—“By Swinging the Ring / on Santa’s mustache”—we get to play around in a nonthreatening way with joining things that usually wouldn’t go together (a wreath on Santa’s mustache? C’mon), thereby experiencing the entanglement of the holiday’s commercial and noncommercial aspects as a game, not as the work of ideology. This is why P&PC thinks the ring toss instructions have to be in rhyme: pairing words based on what are really arbitrary acoustic similarities between them is a linguistic variation of the game as a whole: bringing “Ring” and “String” together in a playful, low-stakes way is another version of landing the wreath on Santa’s mustache. Both let the user simulate and view as natural the larger ideological project of entangling the commercial and noncommercial aspects of the holiday season. 

Not quite, uh, buying this yet? We could cite other aspects of the ring toss that combine seeming opposites in a similar manner. Note, for example, the sexual game of landing the (female) ring on Santa’s (phallic) mustache; or the toy’s contrasting images of floppiness (Santa’s hat) and rigidity (the tongue-depressor handle design); or even the invitation to get a “Kick” via one’s hands, not via one's feet, as line three suggests. But the most amazing pairing of disparities might be there in the poem’s use of the name “Saint Nick.” As we all know, “Nick” or “Old Nick” is actually a Christian nickname for the Devil dating back to the 1600s (possibly a shortened version of the word “iniquity,” and possibly informing the use of “nick” as British slang for stealing). In combining “Saint” and “Nick,” then, the larger Christmas tradition of which the ring toss is part has entangled the forces of good and evil that the toy puts in our hands and that the poem tells us in all capital letters is not Santa Claus or Kris Kringle, but—keeping with the overall logic of making contradictions seem, well, not contradictions at all—is SAINT NICK. (Is it possible, too, that "up to scratch" on the ninth match in the first picture above also conjures up the devil, long referred to as "Old Scratch" as well as "Old Nick"?) From the toy’s design that lets us physically practice reconciling the season’s contradictions, to the rhyme that invites and instructs us how to do so, all the way down to the oxymoronic name of its patron devil-saint, Coca-Cola’s ring toss so intertwines opposing forces in the service of partnering the commercial and the noncommercial that try, try, try as we might to separate them, it seems nigh impossible to do so. 

And yet, despite this conundrum, there’s a flaw or contradiction in Coca-Cola’s ring-toss—just as there is in every product of ideology— and that’s in the playing of the game itself. The P&PC interns have been passing it around the office for several days now, but do you know how often they’ve actually managed to get that wreath on Santa’s mustache and thus successfully resolve the clash between the holiday’s commercial and noncommercial aspects as Coca-Cola hopes? You got it—hardly ever. Maybe there’s hope for us yet.

From the Poetry & Popular Culture Vault: Robert Frost's Greeting Cards (Originally Posted December 24, 2008)

Like many establishments this time of year, “Poetry & Popular Culture” recently held its annual Christmas office party. Over a couple of pints at our favorite local watering hole, Shakespeare's Bar & Grill, we exchanged seasonal rhymes and reflected on the state of holiday greeting card verse. Indeed, the kitchen table still has a stack of cards waiting to be posted. The poetry in them isn't pretty either, and even "Poetry & Popular Culture" staff members (particularly Polly the Paper Shredder and Carl the Copy Boy) found it hard not to shudder at lines such as these inside an American Greetings card:

Christmas...
the best time to remember
the nicest people
in the warmest way

Or consider this next example, inside a Hallmark card that features a skiing penguin dressed in stocking cap and scarf jumping joyfully off an icy slope:

great joy
good cheer
all yours
all year!

This quatrain isn't entirely unremarkable. We kind of like how lines 1 & 2 are tied together by the alliteration of "great" and "good" just as 3 & 4 are linked by "yours" and "year." Even more, we like how those alliterative couplets get broken by the rhyme of "cheer" and "year" between lines 2 & 4—an abcb rhyming pattern that makes us think of the common measure of many hymns, which is quite appropriate given the season's religious orientation. Nevertheless, the poem left us definitely underwhelmed—not a very common experience here at "Poetry & Popular Culture."

All of this made me think of Robert Frost and printer Joseph Blumenthal. For nearly 30 years (from 1935 to 1962, at least), Frost and Blumenthal partnered up to produce finely-printed, delicately-illustrated Christmas cards featuring Frost's poetry, such as the 1961 card pictured to the left. Blumenthal, who ran the Spiral Press of New York from 1926 to 1971—the press for which the typeface now known as Emerson was first designed—made it a practice to work with well-known writers such as W.H. Auden, Pablo Neruda, William Carlos Williams, Robinson Jeffers and Franklin Roosevelt. So it was with Frost, though it's probably more accurate to call the Frost-Blumenthal productions holiday "greetings" rather than "cards," since many of them were in fact small, saddle-stapled chapbooks and not cards as such.

Some of the greetings reprinted well-known poems such as "The Wood-Pile" (which first appeared, in book form, in North of Boston [1915]) but many others purported to present "a new poem by Robert Frost." This performance of newness—the unveiling of a new poem just in time for Christmas—must have appealed to the people who bought the cards & sent them out, the patrons of Spiral Press and thus patrons of Frost. For not only did Frost send them to his own friends and family, and not only did Blumenthal send them to express his season's greetings, but the Spiral Press printed them for other parties as well. As you can see from the greeting page to the left, Blumenthal left space so he could personalize each card—here in a different color ink—which was no doubt a major selling point for the consumer, who could claim in a roundabout way partial responsibility for the poem's coming-into-being.

Spiral Press worked with a number of artists over the years, each of whom produced designs that go beautifully with Frost's work despite the frequent disconnection of those designs from overtly seasonal themes (see the very cool atomic motif decorating the cover of "Some Science Fiction" to the left, for example). Nowadays the cards are collectors' items you can find on eBay and elsewhere—$25 a pop for some, up to $500 for others that have been signed. We here at "Poetry & Popular Culture" have seen our fair share of them thanks to the nice collection housed in the Special Collections division of the University of Iowa's Libraries. We look forward to piecing together a more complete history of the cards. Who initiated the collaboration? What was the annual press run? Did the press have a list of subscribers committed to buying a set every year, and how much money did Blumenthal and Frost eventually make off of the limited editions?

There is a special link between Frost and Christmas in the American mind, one that Frost and his publishers weren't afraid to play up. Take, for example, Frost's Snow to Snow, a 1936 chapbook issued by Henry Holt & Company which presents twelve of Frost's well-known verses, each one corresponding to a month of the year and ending with December's Christmassy "Stopping By Woods on a Snowy Evening." The singular importance of "Stopping By Woods" is established by a facsimile of the handwritten manuscript placed prior to the table of contents. Thus, while the book ends in Christmas, it also begins there as well.

Did Frost write with the potential marketability of Christmas-related items in mind? The poem "Christmas Trees"—first printed in Mountain Interval (1920) and four years later on the broadside seen just above—suggests maybe so. Interestingly, this broadside version of "Christmas Trees" leaves off the subtitle that Frost appended to the poem: "A Christmas Circular Letter." Indeed, while he may not have been thinking of Christmas cards as early as 1920, this subtitle suggests he was well aware of the special communicative moment that holiday greetings might afford a poet who remained open to its possibilities.

Poetry & Popular Culture Heroes: The Pint-Sized Edition

Who Was Vincent Godfrey Burns? Thoughts on Inaugural Poems & Poet Laureates

Nearly fifty years ago to the day, baffled by the heavy winds and so blinded by the sun's reflection that he couldn't read the poem he'd originally prepared for the occasion, 86 year-old Robert Frost recited from memory "The Gift Outright" to mark the inauguration of John F. Kennedy as U.S. President. The poem and improvised performance have not only gone down in poetic history as the gold standard by which inaugural poems are measured, but sometimes one even gets the impression that Frost and Kennedy somehow invented the ritual—that inaugural poems began then and there.

Of course, as the "Souvenir Inaugural Poem" (pictured here) from President Eisenhower's 1953 inauguration suggests, Frost and Kennedy didn't initiate the practice any more than Frost had invented the television that made the inauguration and "The Gift Outright" especially famous. People just don't remember—nor do they probably much want to remember—the poem "A Nation Prayed" which minister-turned-poet-turned-best-selling-novelist-turned-successful-screenwriter and soon-to-be controversial poet laureate of Maryland Vincent Godfrey Burns wrote in Eisenhower's honor.

So who was Burns—whose papers are scattered about in collections at Syracuse, UC Santa Barbara, Columbia, University of Maryland, the Maryland Historical Society, Kent State, and the University of Vermont? He was born in Brooklyn in 1893 and studied at Penn State, Harvard and the Union Theological Seminary. After serving in France in World War I, he was ordained in 1920 as a Congregationalist minister and plied that trade in New York, New Jersey and Massachusetts before he eventually had some sort of falling out with the church that, despite his later appeals for forgiveness, was irreconcilable. He was married twice and had three kids.

None of this is particularly exceptional, but it appears that Burns increasingly turned from working on one Word to another in the making of his living. In 1932, in collaboration with his brother Robert Elliott who'd just escaped from a Georgia prison, Vincent got a big break, co-writing Robert's autobiography I am a Fugitive from a Georgia Chain Gang. Serialized in True Detective, the story was then made into a Warner Brothers movie that scored Academy Award nominations for Best Actor, Best Picture, and Best Sound; it was entered into the National Film Registry in 1991. Apparently, both the book and the movie came to be influential in efforts to reform prison conditions in the deep South, and Vincent would go on to pen a sequel, Out of these Chains in 1942—the year, btw, that Frost's "Gift Outright" first appeared in print. (That's Vincent standing on the right in the picture here, presenting a copy of An American Poet Speaks to then-Governor of Maryland J. Millard Tawes in 1956.)

Some people suggest that Vincent couldn't recover from the celebrity status his brother's escape and autobiography attracted, and that a corresponding megalomania led to the breakup of his first marriage and caused problems with his congregation. We here at the P&PC Office don't know enough to take sides in the matter. However, in the years following the film's release, Burns would go on to edit anthologies, write poetry, television scripts, plays, and novels including the racily-illustrated Female Convict which went on to sell over a million copies—and which might well have starred Lady Gaga and Beyonce had the divas been around at the time.

Interestingly, even though Burns wrote "A Nation Prayed" in honor of Eisenhower's inauguration, that part of his life story is almost uniformly left out of every source we consult, making us wonder whether his poem was any more official than Robert Lowell's "Inauguration Day: January 1953." Sources on Burns concentrate, instead, on the fact that he was appointed Maryland Poet Laureate by Governor Tawes in 1962, a post he held with a fair degree of controversy until passing away in 1979. Seems that thirty years before that controversially liberal Amiri Baraka was appointed and then unappointed to the New Jersey Poet Laureate position, Burns was using Maryland's equivalent post to broadcast his own politically and religiously conservative views. A poem "Down at the Watergate," for example, reportedly took sides in depicting Nixon as the victim of a witch hunt—a not unsurprising view, perhaps, coming from a poet who, back in '53, made Eisenhower out to be a leader appointed by God and not an electorate. Burns's opponents tried to oust him from the post several times but never succeeded. Who knows. Maybe they would have been more effective if they'd lobbied for the elimination of the Poet Laureate post altogether, as the Jersey legislature did.

From the Poetry & Popular Culture Vault: The Financial Lives of the Poets

As part of its public service imperative, the P&PC office makes an effort to stay current on all things poetic and popular. We spend long hours doing investigative research. We comb the news and chart trends. We network with movers and shakers. And we keep on reading Entertainment Weekly, which recently reported that Jess Walter's "amusing book" The Financial Lives of the Poets—reviewed here ten or so months ago by P&PC correspondent Colleen Coyne—is now out in paperback. To mark that event, we reprint Coyne's review (though not in paperback) here:

Earlier this winter, Chicagoland publisher Sourcebooks, Inc. launched PoetrySpeaks, a website selling text, audio, and video of individual poems for $0.99-$1.99 a pop. (Think iTunes for poetry.) Call me cynical, but as much as I want it to be, poetry is rarely profitable. Despite conventional wisdom, PoetrySpeaks is betting on a huge audience of willing and eager, iPod-toting poetry-purchasers to pony up the big bucks—or at least enough dough to keep 'em afloat.

Only a fool would take that wager. But in Jess Walter’s latest novel, The Financial Lives of the Poets, former business journalist Matt Prior has done just that, literally betting the whole house on his pipe-dream Poetfolio.com, a website that delivers financial news via poetry—with disastrous and hilarious consequences.

We first meet 46-year-old Matt, slipper-clad and sleep-deprived, on a midnight 7-11 milk run. He’s out of a job; he’s pretty sure his wife is cheating on him; he’s a caretaker to his two little boys and dementia-ridden father; and he’s a week away from losing his house because of the categorical failure of his “money lit” website. With little time to make everything right, what’s a guy to do? Hook up with some local stoners and become a drug dealer, of course—all in the name of salvaging his marriage, saving his house, and bringing his life back from the brink of ruin.

Matt is responsibility gone rogue, a “creepy old guy” trying to grapple with the lingo and social cues of a totally alien drug subculture. In his most insightful moments, he takes on American entitlement and gluttony, suggests his own complicity in the current sado-masochistic financial kink-fest, and questions our Web-centric need for instant gratification. During a brief hopeful moment, he wonders: “is it possible to fall in love with your own life?” We readers are inclined to say no, having watched so many people over the past year lose jobs and homes. But flawed as our lives can be, we fight for what we want and will do anything—anything—to save ourselves and the people we love. That’s one reason we like our anti-hero—he’s flawed, but he’s a fighter.

And because we like him, we watch Matt’s many dubious decisions with hands half over our eyes, as if we’re watching a slasher flick. (Don’t go through that drug-dealing door, Matt!) He’s surrounded by other characters spanning the hapless spectrum: Chuck, the balding lumber salesman who’s putting the moves on Matt’s wife; Monte, ruler of the local pot plantation (a.k.a. “Piggy, Drug Lord of the Flies”); Dave, futilely cautious lawyer for all major drug transactions; Richard, his financial planner who’s “predictable as coffin shopping”; and a host of others who, like Matt, are desperately trying to make the best of their broken worlds. We can’t bear and yet can’t wait to watch the disaster unfold. Although the story is somewhat predictable—like that slasher flick—it’s told with such wit and insight that we don’t want to put it down.

Beyond his characters, Walter’s strength is the novel’s form. Much as Matt himself lives multiple lives, The Financial Lives of the Poets takes on multiple generic and formal conventions, sliding from sitcom territory to the realm of crime thrillers as lists, screenplay dialogue, and poetry all work in concert to reveal the hidden, ignored complexities of everyday life and the challenge of conveying them through literature. If there is a major fault in The Financial Lives of the Poets, it may be that the premise is completely unconvincing. How could a man who made his living as a business reporter think that Poetfolio.com would be a fiscally sound investment? He’d be either incredibly dumb or incredibly naïve (and evidence for both abounds). Or perhaps it's too great a leap of faith. Can either Matt or Watler really believe this is what poetry can or should do?

Matt's a mediocre poet, but if he were better at it, we probably wouldn't like him as much. We read his blank verse, villanelles, and haikus alongside more familiar, deliciously appropriated bits. Robert Frost, Wallace Stevens, Elizabeth Bishop, Emily Dickinson, and William Carlos Williams all make cameos (“so much depends upon the red Camaro," for example). Matt initially began Poetfolio.com, he tells us, because “investment poetry would…open the door for a literary discussion of the thing that most of us spent so many days thinking about: our money.” Perhaps only in such a discussion could we begin to make sense of the great mess we’ve gotten into and begin to get out of it.

While reading The Financial Lives of the Poets, I couldn’t help but think of Williams’s famous lines

It is difficult
to get the news from poems
yet men die miserably every day
for lack
of what is found there.

Matt’s downfall is triggered partly by a lack of interest in poetry—really, a lack of interest in humanity—and Matt continually reminds us how important poets and poetry are in these fragmented, implosive times:

The truth is that anything you try to own ends up owning you. We’re all just renting…. The poets were supposed to remind us of this, to regulate the existential and temporal markets (Let be be finale of seem. / The only emperor is the emperor of ice-cream.) and to balance real estate with ethereal state (One not need be a chamber to be haunted, / One need not be a house.) Hell, we don’t need bailouts, rescue packages and public works. We need more poets.

Amen to that.

In this tale of our current financial crisis and our long and compli- cated relationship with po'try, Jess Walter’s creation is hilarious and poignant, sardonic and wise. While indicting our money-obsessed consumer culture, Walter crafts his characters with empathy and care, and we identify with them at their lowest and highest moments. It’s a story of forgiveness and redemption, of triumph and spirit, balanced with a bit of raunch. Though timely and topical, The Financial Lives of Poets will stick around because the cultural crisis of this book—how to make poetry matter, how to get people to care about their own lives and about each other—is timeless. And despite the despair of Matt’s situation, and our own, Walter provides us with some hope, reminding us that while “the edge is so close to where we live….It’s okay. Just keep moving forward. Don’t look back. It’s okay.” And we believe it.

And for those of you lit-entrepreneurs who’ve been thinking “Financial poetry? Brilliant! I could do that...”? Well, Matt’s ill-fated domain, Poetfolio.com, is still available. Snatch it up and live the dream.

Colleen Coyne writes in from Minneapolis where she is completing an M.F.A. in creative writing at the University of Minnesota.

The Amazing Poet-Bot

Happy Hooverized Xmas Greetings from the Poetry & Popular Culture Office

A year ago, the Poetry & Popular Culture Office took a look at the fine-art Christmas cards that Robert Frost and master printer Joseph Blumenthal made for friends and patrons for nearly thirty years from 1935 to 1962. Those cards are now the subject of an exhibition running from December 2-January 16 at Poets House library and literary center in New York. We wish we could be on hand to help celebrate.

Since we can't be there, we're going to offer a subject for next year's holiday exhibition at Poets House: the Hooverized Christmas card (pictured above). Printed on unrefined card stock and bound with a piece of twine, this 1918 product of New Jersey's Campbell Art Company satirizes Herbert Hoover not for anything Depression-related (that was still to come), but for Hoover's actions as Woodrow Wilson's head of the U.S. Food Administration during World War One. Believing that "food will win the war," Hoover led all sorts of efforts to curtail American food consumption and organized shipments of food to starving portions of Europe—acts that made him respected and even beloved around the world and that paved the way for his 58% to 40% shellacking of Al Smith in the 1928 Presidential election. (For more on the poetry of World War One food rationing, check out Chapter 4 of Mark W. Van Wienen's Partisans and Poets: The Political Work of American Poetry in the Great War.)

The rhyme on the Campbell Art Company's card (pictured to the left) is clever and timely, printed in the same red ink as the cover. In these lines, Hoover's plea to be economical finds expression not only in a scaled-back lifestyle but in the abbreviated language of the poem itself: the "+" instead of "and" used in line one, the "X" instead of "Christ" in "Xmas," the use of M.C. and H.N.Y., etc.:

I've Hooverized on Pork + Beans
And Butter cake and Bread
I've cut out Auto-riding
And now I walk instead.
I've Hooverized on Sugar,
On Coal and Light and Lard
And here's my Xmas Greeting
On a Hoover Xmas Card

I wish you a very
M.C. and a H.N.Y.

Ultimately, though, what's so funny about this card is its actual excess, which is perhaps a particularly American way of expressing anger at having to ration or cut back. Not only does the card use eight lines of poetry to explain the actual two-line holiday greeting, but its twine "binding" is entirely gratuitous, as the card—simply a piece of cardboard folded in half—has no immediate use for it. The Campbell Art Company doesn't stop there, however, but amplifies the joke by captioning the binding "Camouflaged Ribbon"—a Saussurian move that resonates with the red bird that is captioned "Bluebird" here and that also seems to anticipate Rene Magritte's famous pipe (The Treachery of Images) which wouldn't not be for another ten years.

With that said, then, H.H. from the entire P&PC Office, and B.W. for a H.N.Y.