Household Finance Corporation and featuring a year's-worth of poetry by the guy once known as the "people's poet"—longtime bard of the Detroit Free Press, perhaps the most prolific poet of twentieth century America, and a P&PC hero, Edgar A. Guest. "Here," writes Guest on the front of an accompanying folding flier (pictured below), "is my 1939 calendar which you asked me to send you. Both Household Finance and I appreciate your request very much. I hope that you will find the calendar useful and that the poems will give you many pleasant moments in the days ahead. Best wishes for a happy and prosperous new year."
It Couldn't Be Done," one of Guest's most popular and lasting verses and a poem that Poetry Out Loud recommends to students as a potentially successful recitation piece today. (It's also a poem, btw, that makes an appearance in Chapter Two of Everyday Reading: Poetry and Popular Culture in Modern America, where we speculate on the vagueness of that "it" in the title especially as it functions in an age of "no ideas but in things.") Here is the rest of the year's sequence:
February: "When Father Shook the Stove"
April: "The Package of Seeds"
June: "The Stick-Together Families"
July: "Out Fishin'"
August: "Ma and the Auto"
September: "It's September"
November: "Courtesy on Departure"
December: "On Going Home for Christmas"