Ernie Kovacs as Percy Dovetonsils, Poet Laureate (circa 1955)

The Book of the Undead, Part Two: Ce Rosenow Reviews Ryan Mecum's Vampire Haiku

This past April, P&PC turned to haiku expert Ce Rosenow to get her take on Ryan Mecum's 2008 collection Zombie Haiku. Now—and just in time for the season three premiere of a little HBO series called True Blood—Rosenow returns with a review of Mecum's follow-up volume, Vampire Haiku (2009). What's her verdict on the 400-year love story and bloody romp through American history featuring cameos by Emily Dickinson and J.D. Salinger? It's something to hang a fang in—but not for the reasons you think.

Part II: Vampire Haiku

Vampire Haiku, the second book in Ryan Mecum’s Horror Haiku series, basically follows the same recipe as his earlier volume, Zombie Haiku. The humor, book design, and references to popular culture adapt the basic formula of Zombie Haiku to accommodate the experiences of Vampire Haiku's main vampire, William Butten. Also like the first book, the poems in Vampire Haiku sustain a narrative and are presented as entries in the protagonist’s haiku journal. Unlike the first book in the series, however, Vampire Haiku has a serious subtext that distinguishes it from Zombie Haiku and perhaps gives the reader something more to, well, sink her teeth into. It suggests that American history and culture, from colonial times on, is inextricably linked to violence.

The narrative begins in 1620 England with young William composing in his haiku journal: “red sunlight burns through / with the approaching new dawn. / Time for me to go.” This anachronistic opening—the haiku only became a poetic form decades later with the work of Matsuo Basho and others, and the form itself didn’t find its way from Japan to England until the 19th century—emphasizes that Mecum isn’t interested in creating an accurate version of haiku history. In addition, as discussed in my review of Zombie Haiku, he isn’t interested in maintaining the formal characteristics of literary haiku either. Instead, Mecum is interested in using a love story to comment on American history.

First, the love story. William Butten and Katherine Carver were English travelers on the Mayflower. Vampire Haiku imagines that they meet on board, a la Kate and Leo in Titanic, and locates their love story in the New World. Using the names of actual passengers on the Mayflower for these vampire characters begins the book’s critique because it suggests a lack of essential humanity in America’s founders. Katherine turns William into a vampire, and William then kills Katherine’s vampire husband (John Carver, the Governor at Plymouth) so that nothing impedes the blossoming relationship: “If you are in love / with a married vampire girl, / make her a widow.” Unfortunately for the new couple, the murder brings too much attention. Katherine leaves to spend several centuries evading capture, while William searches through those centuries for his lost beloved: “I know she was here. / The paper had a story / about some odd deaths.” Although Katherine occasionally resurfaces, she always disappears again.

During William’s quest to find Katherine, he participates in—and feasts at—an array of significant historical events, including the Revolutionary and Civil Wars:

A revolution
that leads to war and bloodshed
is like one long meal.

My country at war:
When 600,000 die,
eating gets easy.

William also participates in the Battle of the Alamo, turning Davy Crockett into a vampire who later returns as David Koresh of the Branch Davidian religious sect, and he appears at the Battle of the Little Bighorn and the Massacre at Wounded Knee, as well. William’s presence at these events helps sustain the synchronicity between American history and violence that runs throughout the book. Certainly vampires would show up at events with significant carnage; however, constructing an American history comprised largely of events that create such carnage also characterizes that history as one rife with brutality.

In addition to historical events, William also encounters many famous historical figures during his quest. Some, like Amelia Earhart, are already vampires; others, such as Emily Dickinson and J. D. Salinger, are turned by William. These cameos are typically humorous: “It wasn’t the crash. / Amelia Earhart was killed / because of sunlight.” Nevertheless, they also suggest that America’s icons were, beneath their famous personae, monsters; the best writers and adventurers that America can produce are inhuman, which signals—or so Mecum's logic goes—an inherent lack of humanity within America itself.

Other figures are even more disturbing in their connections to real-life acts of violence. Consider this haiku about the serial killer, Son of Sam:

So he worked for me.
I didn’t tell him my name
but he called me Sam.

And again the cult leader, David Koresh:

He felt safe in forts.
This one was Alamo-like,
except filled with girls.

While it might be amusing to think about Amelia Earhart as a vampire, the two instances above reference individuals charged with serial murder, child abuse, and statutory rape. Such references suggest that the brutality of American history exists not only in large-scale events like colonization or war, but also in the American individual.

As a vampire, William consistently treats human tragedies with irreverent humor which lessens the sense that these experiences are in any way lamentable in a violent culture. Note his response to the difficult years of the Great Depression:

The Great Depression.
Great for making more homeless;
not too depressing.

Flimsy little homes,
which some folks call Hoovervilles,
I call lunchboxes.

William also views mining disasters as a chance for feasting:

Sometimes I would cause
coal mining caves to collapse;
me inside with them.

To time it just right,
drink your last dying miner
as help shovels through.

William’s irreverence emphasizes that these events are less preventable or avoidable calamities than simply characteristics of human existence and opportunities for (in)human predators.

A haiku about MySpace, takes William’s indifference for human life one step further. The poem itself is funny: “Checking the menu, / officially called MySpace, / for a bite to eat.” When read against the accompanying illustration of a MySpace page filled with young girls, one of whom is circled in pen, it becomes much more disturbing. The reader moves away from associating the poem and image with a fictional vampire and toward the reality of young girls falling victim to predators they meet online.

In the end, the relationship between vampire and human violence is the book’s most interesting achievement. Overlapping the fictional realm of vampires with the brutality of war or the deprivations of the Great Depression, and weaving together the acts of American serial killers, cult leaders, and online sexual predators with the vampire identities of famous people, undercuts the belief that instances of shocking individual cruelty belong to a small group of extremists. Anyone, Vampire Haiku suggests, can become a monster, including the average citizen and America’s revered icons.

Reading vampire violence against American violence suggests that the inhuman actions of the vampire are actually all too human and ultimately American. Mecum's narrative does not abandon this suggestion as it concludes its love story with a reference to American television history. A vampire slayer (not Buffy, but I won’t spoil the surprise) kills Katherine, and William must endure eternity without her. At first he contemplates suicide-by-sunlight but then realizes, “She created me / and her creation will live / with her memory.” He discards his haiku journal and moves from America’s past into America’s present with the same haiku that begins the narrative: “Red sunlight burns through / with the approaching new dawn. / Time for me to go.” In other words, the bloodshed will continue.

Ce Rosenow founded Mountains and Rivers Press in Eugene, Oregon, and is current president of the Haiku Society of America. For a recent interview with her, check out "Fast Five with Ce Rosenow."

Right On—But What About Khalil Gibran?

Check out this groovy artifact which the P&PC Office interns unearthed the other day—a far out Kodak moment from the 1970s when, as the inscription on back records (see the picture below), "The wind was the poetry & the waterfalls the music."

We don't know who these two unshorn hippie love children are. Nor do we know where it was in the wide world that they found the wind's cool verse and the water's tinkling melody. Nor, for that matter, do we know why the nature of the wind and water are reserved for a postscript of all things—as if we, the dearly beloved of their gaze, could ever forget that day.

However, we would be willing to bet that Khalil Gibran was there in some form or fashion (though probably not in a tux) armed with passages like:

You were born together, and together you shall be forevermore.

You shall be together when the white wings of death scatter your days.

Ay, you shall be together even in the silent memory of God.

But let there be spaces in your togetherness,

And let the winds of heaven dance between you.

Were these "winds of heaven" the poetry that Betsy and Michael felt on that day in the woods oh so long ago? Probably so. And as the P&PC Office is on the verge, this very week, of celebrating 12 years of being hitched, there's really only one thing we can say: Right On.

Putting the Man in Manicule: A Guest Posting by Eric Conrad

In this handy posting from the resident Whitmaniac at P&PC's Midwestern outpost, Eric Conrad looks back at the 1860 edition of Leaves of Grass and finds the Good Gray Poet pointing the way toward 21st-century corporate branding techniques.

Last summer, Levi’s enlisted Walt Whitman for its highly publicized “Go Forth” campaign, an ambitious set of promotions that appropriated Whitman poetry, photography, and even the sole surviving recording of Whitman's voice. Naturally, this got hearts at the Poetry & Popular Culture home office all aflutter, but not everyone shared the love. Slate’s Seth Stevenson undoubtedly spoke for multitudes when he lamented that Whitman’s appearance as Levi’s “involuntary spokes-celebrity” could easily be considered a “desecration of all [Whitman] stood for.” Stevenson praised Cary Fukunaga’s 60-second film as a “small artistic gem” but ultimately felt it was ruined by “that Levi’s logo at the end.” The critical consensus was clear: branding a bard bordered on blasphemy.

Would Whitman have been so quick to point the same finger? Maybe not. A look back 150 years to the 1860 Leaves of Grass—the third and most aggressively promoted edition of Whitman’s poetry—shows Whitman himself going forth with his own revolutionary blend of poetry and publicity. That year, in fact, the Whitman brand was born—and I’m not talking about chocolates. In and on this edition (and on Leaves of Grass Imprints, a 64-page pamphlet printed to advertise Whitman’s new poems) is, for the first time, the Whitman logo: a butterfly resting on an outstretched index finger. Whitman would revisit and re-enact this image multiple times throughout his life (see the well-known photograph at the end of this posting, for example), but it's the 1860 birth of the butterfly brand that is possibly most striking.

The image has been interpreted in various ways (e.g., a joining of man and nature, a promise of spiritual rebirth), but what folks have so far missed is precisely what would have been most obvious to 19th-century readers—and what would be most disturbing to anyone determined to “save” Whitman and poets from the vagaries of advertising today. Whitman’s butterfly icon that would eventually become nigh synonymous with Whitman himself was first and foremost a manicule, one of the ubiquitous little pointing hands of the marketplace—the most common print and manuscript symbol of the 19th century, and the very appendage of advertising. By 1860, these little hands were pointing their fingers at anything and everything you might want to buy, including Leaves of Grass. The American Dictionary of Printing and Bookmaking (1894) defines the function of a “Fist” (the most common name for a manicule produced by a printing press) as “[serving] to call attention to the words following.” In 1860, Whitman aligned his role as a poet with this function of the manicule: both he and the pointing hand transfer value onto what follows them.

The last poem of the 1860 Leaves, “So Long!,” and the manicule that accompanies it, emphasize the ephemeral and contingent nature of Whitman’s poetic project. Here, Whitman admits that all he knows “at any time suffices for that time only—not subsequent time.” “[L]et none be content with me,” he writes, “I myself seek a man better than I am, or a woman better than I am.” The manicule becomes Whitman’s advertisement for “what comes after” his poetry—a finger pointing to a blank page and even beyond the book to “a hundred millions of superb persons” who have yet to exist and to the millions of American promises yet to be fulfilled. With his butterfly adorned-index finger, Whitman turned the most common advertising symbol of the age into a logo for Leaves of Grass.

So, for anyone convinced that Whitman would have given the finger to Levi’s re-branding of his name, remember that in 1860 it was Whitman himself who pointed the way.

Eric Conrad is the new managing editor of the Walt Whitman Quarterly Review and member of the Walt Whitman Archive staff. His most recent publication, “Am I Not a Man and a Poet?: A Recently Recovered Whitman Caricature,” appears in the Winter 2010 WWQR.

A Picture of Our Poets

Awhile back, one of the P&PC office interns was reading Cane—the 1923 Jean Toomer book that mixes poems and prose to become what many people would call a "novel" but which we're going to call a collection of poems interspersed with prose—and wondered about a detail in part three of the "Bona and Paul" section (Chapter 28) where Art Carlstrom plays the piano.

In that scene, Art and his friend Paul (who is not only "cool like the dusk, and like the dusk, detached" but also the story's point of view) are picking up Helen and Bona for a double date in Chicago. While they wait for the girls, Art is asked to play the piano. Here is that passage:

"Come right in, won't you? The young ladies will be right down. Oh, Mr. Carlstrom, do play something for us while you are waiting. We just love to listen to your music. You play so well."

Houses, and dorm sitting-rooms are places where white faces seclude themselves at night. There is a reason...

Art sat at the piano and simply tore it down. Jazz. The picture of Our Poets hung perilously.

What in the world, our intern wondered, is "the picture of Our Poets"? Is it possible that at one point in U.S. history people actually purchased and displayed pictures of American poets in their homes? Or is Toomer making some sort of metaphor here—exercising some sort of, well, poetic license?

We can't say whether or not Toomer had one himself—it's not visible in the office scene above, at least—but we can say that yes, at one point in U.S. history people actually purchased and displayed pictures of American poets in their houses. In fact, we finally purchased one (pictured here) for the P&PC Home Office! It's small—just over a foot long and five inches high—and features (left to right) little oval portraits of Oliver Wendell Holmes, William Cullen Bryant, Ralph Waldo Emerson, James Russell Lowell, John Greenleaf Whittier, and Henry Wadsworth Longfellow.

The existence of "Our Poets" doesn't mean that Toomer wasn't using the framed piece of home or dormitory sitting-room decor just literally, though, for when Art tears it down at the piano, the sounds of a modern African American art are enough to make the foundations of white American literary history tremble (even when—or especially when?—played by Paul's "red-blooded Norwegian friend"). And is it just us, or is Walt Whitman implicated here as well, as Toomer's "Houses and dorm sitting-rooms" sounds like a jazz riff on "Houses and rooms are full of perfumes" from the beginning of Whitman's "Song of Myself"? All in all, it's a part of Cane that makes us want to dance.

Fiske Matters: P&PC Goes on Tour

In early June, the Poetry & Popular Culture office will be sending a delegate to Fiske Matters: A Conference on John Fiske's Continuing Legacy for Cultural Studies, which is taking place in Madison, Wisconsin, June 11-12.

Our delegate will team up with three other scholars—two of whom you've met at this site before: Catherine Keyser, who in 2009 wrote about lingerie, nursery rhymes, and the new woman, and Melissa Girard, who recently weighed in on the cultural politics of slam poetry—for a panel cryptically titled "Poetry & Popular Culture":

Here is a preview of that panel:

Panel Overview

Linking poetry studies and popular culture studies is not the most intuitive scholarly move, as the two fields rarely seem to overlap and even, at times, appear to have an openly hostile relationship with each other. In the most extreme cases, poetry is presented as an antidote to a debased low or popular culture, and popular culture is offered as a democratic cure to the cartooned elitism of poetry and high culture. However, as we hope to show in this panel, the two fields can do more than simply oppose each other; pairing them can be a provocative and productive endeavor that sheds light on and expands the histories and purviews of both in challenging ways. Indeed, in some cases, poetry is not just a relay point or magnifying glass for issues central to popular culture studies—the culture industries, celebrity, usability, audience participation, reception, etc.—but is a ground upon which popular culture was in fact built.

Poetry has intersected with every medium and facet of popular culture from Hallmark to Hollywood and Vanity Fair to Paris Hilton, and yet, because it is attributed a distinctive identity as a seat of genuine expression, it remains at the same time somewhat separate—a uniquely commodified moment when commodification supposedly gives way to uncommodified utterance. As a historically active site of popular activity, and as a singular discourse within that activity, poetry would seem to be a productive site of critical investigation for scholars of poetry and popular culture alike. This panel offers four examples of what that investigation might look like, each of which draws inspiration for its focus or method from John Fiske’s writing and/or critical legacy.

1) The Arbiters of Paste: Poetry Scrapbooking and Participatory Culture
by Poetry & Popular Culture

John Fiske defined “popular culture” as that culture which “is made by the people at the interface between the products of the culture industries and everyday life.” One of the central challenges that scholars face is in assessing popular culture in this formulation is amassing evidence of that interface—measuring and recording the types of activities consumers actually do, as well as the various ways that audiences transform the largely homogenized materials of mass culture in the course of everyday life. In this paper, I want to present a largely unknown archive of poetry scrapbooks which offers a material record of this process: evidence of how readers in the first half of the twentieth century artistically and critically repurposed mass-produced poems in large albums of verse that not only served as their age’s version of the mix tape, but that helped establish some of the dynamics of participatory culture that mark popular activity today.

Of particular concern to me is the relationship between ideology and resistance in the activity of poetry scrapbooking. On the one hand, in compiling their personal poetry anthologies, people were encouraged to imagine the activity as an accumulation of literary property that led to middlebrow cultural legitimacy; in fact, the textual act of keeping an album was regularly couched in terms of maintaining and keeping a house—both practices that fostered and relied on the centrality of the bourgeois self. At the same time, given the license to repurpose mass-produced poems, readers constructed albums that empowered critical thinking and challenged social conventions in any number of ways. This is especially the case with albums assembled by women readers, who found in their anthologies a freedom and privacy—a room of their own, as it were—in which to experiment with and explore the new subject positions of modernity.

2) Light Verse, Magazines, and Celebrity: Edna St. Vincent Millay and Dorothy Parker
by Catherine Keyser
University of South Carolina

In 1928, Time magazine observed that “for ten years, smart young women have been trying to rival with their versification Edna St. Vincent Millay.” This comment connects reader and poet, public and celebrity, as both use poetry as an emblem of public self-fashioning. John Fiske addressed the contemporary female celebrity and her sexualized body in his essay on Madonna in Reading Popular Culture (1989). The contradictions he recognized in Madonna, a celebrity whose persona conveys both objecthood and agency, resemble the ambiguities that cultural historians trace in the flapper. Emulating Fiske’s attention to traces of domination and resistance in the presentation and reception of celebrities, I analyze poets Edna St. Vincent Millay and Dorothy Parker as emblems of modern womanhood within mass-market magazines.

With women moving into cities and entering the professions at unprecedented rates, Millay’s light verse about sexuality and mobility became enormously popular in the 1920s. Dorothy Parker cited Millay’s influence on her own career, claiming that she had been “following in the exquisite footsteps of Edna St. Vincent Millay, unhappily in my own horrible sneakers.” This language of “exquisite”-ness also suggests the vexed link between body image, fashion choices, and professional autonomy in the magazine fantasy of the urbane modern woman. I examine two magazines, Vanity Fair and the New Yorker, that provided readers with a vision of modernity and class mobility. Both magazines featured rhetoric prizing smartness, graphics promising luxury, and light verse presenting sexuality and femininity.

I argue that the magazine’s pages demonstrate the iconic roles that Millay and Parker played in the cultural imagination. I use the advertisements and cartoons that variously picture and address the poets’ readers to analyze the kinship proposed between young single women working in the city and modern female poets writing about it. Both Millay and Parker were prominent writers of light verse, a genre found in newspapers and magazines and characterized by formal conventionality, simple diction, and (often) rollicking rhymes. This genre emblematized the energy and insouciance of youth culture, as well as the rebellion and flirtation of the flapper. The simplicity of the genre and its covert aggression—the punch-line or twist at the end of the poem—invited the common reader’s participation and indeed self-invention.

Poetry for Pleasure: Hallmark, Inc. and the Business of Emotion at Mid-Century
by Melissa Girard
University of Illinois Urbana-Champaign

In the 1960s, Hallmark, Inc., purveyor of greeting cards, entered the book publishing industry. Their diverse offerings went far beyond mere gift books; throughout the decade, they issued a variety of highly readable anthologies focusing on Japanese haiku, African American poetry, popular love poems, limericks, and children’s verse, as well as canonical figures such as Walt Whitman, Emily Dickinson, and T.S. Eliot. Hallmark’s capacious vision stood in stark contrast to their New Critical contemporaries, who, at mid-century, were overwhelmingly preoccupied with narrowing the poetic canon. At a moment when the literary academy had abandoned popular poetry and popular readers almost entirely, Hallmark preserved and fiercely defended what they termed a “democratic” poetics. “The way to read a poem is with an open mind, not an open dictionary,” the editors insist in the 1960 anthology Poetry for Pleasure.

My paper takes Hallmark’s poetics seriously as a democratic alternative to the elitism of the mid- century American academy. I am attentive not only to Hallmark’s poetry anthologies but also to their innovative marketing and advertising campaigns, which placed these attractively packaged and affordable books in supermarkets and drugstores. In so doing, I argue that Hallmark played a vitally important, populist role throughout the 1960s, advocating on behalf of poetry and actively attempting to broaden its readership. At the same time, my paper also explores the complex ramifications of Hallmark’s corporate sponsorship of poetry. While Hallmark undoubtedly empowered the average reader, they also sought to strengthen their brand and, concomitantly, to profit from Americans’ increasing poetic literacy. This “emotion marketing,” as Hallmark terms it, belies their “democratic” agenda. My paper recovers this largely forgotten historical struggle between the academy and corporate America for the hearts and minds of poetry readers.

Poetry vs. Paris Hilton: Who’s On Top?
by Angela Sorby
Marquette University

In 2007, Paris Hilton read a poem on Larry King Live that she had supposedly written in prison. The poem, which turned out to be plagiarized from a fan letter, prompted a media scandal that raises implicit questions about how poetry works, or fails to work, as a popular cultural medium. In Understanding Popular Culture, John Fiske argues that, to be popular, a text or commodity must be relevant: it must be functionally available to consumers who make it a meaningful part of their daily lives. In this essay, I will twist Fiske’s thesis to argue that poetry is a functional medium because people are not comfortable using it in their daily lives.

Through an analysis of the Paris Hilton poetry scandal, and of subsequent poems written to (and against) Hilton, I will suggest that precisely because poetry is not “relevant” to most consumers, it arouses strong reactions (disciplinary scorn, passionate defense) when it appears in mass cultural contexts. Poetry, in this case, prompts a breakdown in the ideological unity of an icon such as Paris Hilton, whose popular subjectivity relies on hyper-legibility and relevance.

Little Count Teddy: Dealer in Lecturers, Laughs, Recitals, Poems, Witty Satire, Laughology