Showing posts with label business bards. Show all posts
Showing posts with label business bards. Show all posts

Friday, October 30, 2009

The Poetry of Extortion: The City Cab Co. of Hays, Kansas, & The 21 Club of Buffalo, NY

In his essay "Business and Poetry," Dana Gioia wonders why "[t]here have been many important American poets who supported themselves—either by necessity or choice—by working in business, but none of them has seen it as an experience fit to write about." T.S. Eliot didn't write about Lloyd's Bank of London. Wallace Stevens didn't write much about insurance. A.R. Ammons didn't write about being a salesman. James Dickey didn't write about working in advertising. Richard Hugo didn't write about working at Boeing, and Archibald MacLeish didn't write about his time as editor of Fortune. Gioia goes looking for office cubicles, interest rates, and quarterly profits, and when he doesn't find them, he concludes that "Business does not exist in the world of poetry."

Poetry & Popular takes umbrage with this notion, since a huge number of writers—ranging from Walt Whitman to Carl Sandburg, Langston Hughes, Claude McKay, Tillie Olsen, Muriel Rukeyser, Philip Levine and Robert Pinsky—have, in fact, written about business and money in America. Much of this poetry belongs to an American protest tradition that explores the lives of workers and trades, class inequalities, the exploitation of workers by business, and the business-based divides between rich and poor. We have ground that specific axe elsewhere and long ago, however. Here, we want to claim that a whole other realm of American poetry is also concerned with the business of making, getting, and spending money. Money—one of what Gioia calls the central "concerns of the average man"—is central to the world of popular poetry.

Money is so central to popular poetry—think of the enormous amounts of poetry that have been written for, or incorporated into, advertisements, for example—that it's impossible to cover all of its various manifestations and permutations in this one little posting. (If you're interested or can't get enough of advertising poetry, though, check out our previous postings focusing on Levi's, corsets, Blatz beer, Chocolove, Ex-Lax, and thread.) So here, for a moment, as Halloween approaches, we want to dwell on the poetry of extortion—the poetry of blackmail.

Consider the poem printed at the top of this posting, which appears on the back of a business card for the City Cab Company of that great metropolis, Hays, Kansas. Poems were commonly printed on business cards (see, for example, the business cards of Dr. C.B. Weagley, Veterinary Surgeon, or C.G. Blatt's Photographic Emporium), but this one is extra special for the threat it humorously levels against the passenger/client:

The taxicab driver sits in his car
And waits for calls from near and far;
He knows all the crooks and he knows all the rooks;
He knows all the bad roads; he knows all the nooks;
He knows our sorrows; he knows our joys;
He knows all the girls who are chasing the boys;
He knows all our troubles; he knows all our strife;
He knows every man who ducks from his wife;
If the taxicab driver told half that he knows,
He would turn all our friends into foes;
He would sow a small breeze that would soon be a gale;
Engulf us in trouble—land us in jail;
He would start forth a story, which gaining in force;
Would cause half our wives to sue for divorce;
He'd get all our homes mixed up in a fight;
And turn our bright days into sorrowing nights
In fact, he could keep the whole town in a stew,
If he told half of the things he knew.
So here we are—just pay us our fees,
We won't know a thing but our ABC's.

For Poetry & Popular Culture, this semi- colon-happy poem is not just a facetious reminder to pay up—an excessively verbose argument about the value of silence. It's also a poem in the tradition of wassailing and other extortionary lyrics that Leon Jackson illuminates in his great essay, "We Wont' Leave Until We Get Some: Reading the Newsboy's New Year's Address." For Jackson, poems like the carriers' addresses of 18th and 19th century America were not dominated in their distribution "by a single, market-based economy" but "were disseminated through a number of different economies—charity, patronage, gift-exchange, credit network, competitive writing, and so on," some of which carried threats of retribution or violence that challenged the way that money typically organized class relations. One of the examples he offers is the tradition of wassailing where "a group of poorer men would 'invade' a home at Christmas time, sing songs or perhaps perform a brief play, and then demand money or food. The wassailers would refuse to leave until they had been recompensed, and if they were forcibly ejected they would undertake a campaign of sabotage and destruction that often lasted for months at a time." Every act of wassailing thus contained an implicit threat: pay up, or face occupation.

The rhetoric of the City Cab Co. business card works in a similar way, revealing the cabbie to have a monopoly on a town's dirty laundry and blackmailing the customer into forking over some dough. When read in this context (and in a tradition of extortionary verse rooted in carriers' addresses, handbills circulated by people with disabilities, and the like), the second image above—a poem on the inside of a matchbook for the 21 Club, "The Finest Club in Buffalo"—reveals itself to be working in much the same way. Here, "The Bartender Knows" rehearses much of the same material as "The Taxicab Driver" and, at times, is a word-for-word repetition of the City Cab Company's business card, sans the excessive punctuation. This repetition is, btw, way intriguing for the P&PC office; we sometimes lie awake at night wondering about the original "source" poem from which these verses were cribbed.

The most significant difference between the two versions, however, is the fact that "The Bartender Knows" makes the threat of exposure implicit. So tight-lipped is the well-paid bartender, in fact—or so the logic of the poem goes—that even the activity of his blackmail goes unstated. Modern readers may read the poem's conclusion

So when out on a party
And from home you steal
Drop in for a drink
THE BARTENDER WON'T SQUEAL

as a gesture of friendship, solidarity, or male bonding, but contemporary verses such as "The Taxicab Driver" help us see that that is not the case at all. Don't be fooled. Friendship, solidarity, and male bonding are secondary developments of what is, first and foremost, an economic relationship grounded in an information economy where extortion—not your pint of Guinness—is the order of the day.

Thursday, January 8, 2009

Dear Reader: Get a Set of the Palace Cards!

"Poetry & Popular Culture" continues to showcase the small-business poets of yesteryear—such as Dr. C.B. Weagley Veterinary Surgeon and C.G. Blatt's Photographic Emporium—who hawked their services, wares, and varying levels of expertise via poetry. Relying on their bardness to take care of their bidness, these inglorious Miltons participated in the project of America's free enterprise if not the freeing of its verse.

About a month ago, "Poetry & Popular Culture" introduced readers to The Palace Saloon and Restaurant of Hagerstown, Maryland, which issued a series of bawdy poem cards around the turn of the century in order to promote the fine dining and drinking establishment. This month—after fielding several requests from eager readers asking for more—we are happy to present poem number 13, "Ladies Favorite," for your reading pleasure. In addition to the double entendre that drives the verse and its casual use of rhyming fourteener couplets hearkening back to the 16th century, "Poetry & Popular Culture" is especially pleased by how "Ladies Favorite" evokes in its penultimate line the "dear reader" of Victorian convention:

Ladies Favorite

Ladies like it in the morning, some prefer it at night,
Some love it Oh! how dearly, and for it they would fight;
Some love to gently play with and feel its silken hair,
To see it sweet with passion and spit up in the air,
Some take it in their little hand and stroke its little head,
Some take it in the cellar, some take it in the bed;
Some gently rub it up and down, with soft and tender hands,
And so dearly do they love it—they quickly make it stand;
Some take it on the housetop—on the comet to gaze,
And others toward the twinkling star make its bull head raise.
Many have been sorely bitten by the naughty little thing,
And then give to others so they may feel its sting;
Forgive me my dear reader I forgot to tell you that—
The subject of my little poem is nothing but a Cat.

Grab your teacups, folks, give that parasol a turn, and gather up your petticoats indeed!

Friday, December 5, 2008

Business Bards: The Serial Shillers

"Poetry & Popular Culture" continues to showcase the small-business poets of yesteryear—such as Dr. C.B. Weagley Veterinary Surgeon and C.G. Blatt's Photographic Emporium—who hawked their services, wares, and varying levels of expertise via poetry. Relying on their bardness to take care of their bidness, these inglorious Miltons participated in the project of America's free enterprise if not the freeing of its verse.

Today's first card (pictured here) comes to us from The Palace Saloon and Restaurant of 16 Public Square, Hagerstown, MD. Perhaps printed up around the turn of the century to advertise a change of ownership (the card notes "Formerly Bruce's" and lists David A. Wilson as the new man in charge), the pocket-sized ad also goes out of its way to appeal to the finer sex by noting the saloon includes a "Private Dining Room For Ladies."

Turn the card over, however, and the guise of family respect- ability disappears with "The Woodpecker," a bit of verse that hearkens back to the days of bawdy street ballads to not only pitch The Saloon but to inform local elbow-benders that they would find "Theo R. Helb's Celebrated Lager always on draught." If the front of the card secures a space for the ladies, then this Number 3 in a series of bawdy rhymes one could collect is used to announce The Saloon as the #1 choice for the guy's night out. Here's "The Woodpecker" in its entirety:

A wood-pecker flew in a School-house yard,
And pecked and pecked till his pecker got hard,
So he lit on the sill, just about the door,
And he pecked and pecked till his pecker got sore,
And when he looked at his pecker his countenance fell.
For no more could he peck till his pecker got well,
And now when he thinks of the School-house yard,
His head gets red and his pecker gets hard.

Admittedly, "The Wood- pecker" appeals to my adolescent sense of humor, but it also interests me because both poetry and popular poetry have long been gendered as spaces for female literacy and female supervision. Women were often charged with taking care of education, were responsible for selecting family reading matter (even though pops might have then taken it upon himself to read it aloud), and engaged in the practice of poetry scrapbooking more often than men did. Ezra Pound no doubt had a hand in the characterization of poetry as female when he derided popular and nineteenth-century verse alike as the kind of "emotional slither" that "Aunt Hepsy liked." A poem like "The Woodpecker," however, suggests a parallel tradition of guy poetry as well—less your angel in the household and more your lug in the pub.

"The Woodpecker" is made even more suggestive for me when I compare it to the second business card featured in this posting, pictured to the left, which advertised the Schenk Publishing Company of Keokuk Iowa, just down the road from where I write. Far from appealing to the street tradition of ballad slinging and bawdy broadsides, much less to a shot or two of rye, F.J. Schenk ties the fortunes of his business to the turn-of-the- century temperance movement that would eventually result in U.S. prohibition. Like all the social movements of Progressive-Era America—women's suffrage, the cleanliness movement, Muscular Christianity, etc.—the temperance cause inspired and was accompanied by lots of poetry like "The Booze Fighter Poem" on Schenk's card.

Like the ad for The Palace, "The Booze Fighter" is part of a series of cards that potential customers could collect, except that Schenk's card doesn't offer a poem in its entirety but just the last two stanzas which are introduced as the "Continuation and End" of the poem. Readers hoping to obtain access to the complete narrative would have had to keep a special eye peeled for more of The Hawkeye Poet's work and even swap with friends to assemble a complete set. Unfortunately, I can't give you the start of the poem—if you find it, please send it in!—but "The Booze Fighter Poem" concludes:

Then he had the tremens,
And he tackled the rats and snakes,
First he had the fever,
Then he had the shakes;
At last he had a funeral,
And the mourners had the blues;
And the epitaph carved for him was—
He blamed it on the weather,
But he never blamed the booze.

An odd couple of business bards, Wilson and Schenk not only attest to the regular presence of poetry in the turn-of-the-century's business world but to the diversity of causes that that poetry served. Whether you were pouring a tall one or hoping to ban it, poetry would have been a go-to genre, not just for Aunt Hepsy, but for the entire—and extended—family.

Friday, October 17, 2008

Business Bards: Dr. C.B. Weagley, Veterinary Surgeon

"Poetry & Popular Culture" continues to showcase the small-business poets of yesteryear who hawked their services, wares, and—as the example of Dr. C.B. Weagley presented below suggests—even their intimate knowledge of horses' teeth, via poetry. Relying on their bardness to take care of their bidness, these inglorious Miltons participated in the project of America's free enterprise if not the freeing of its verse.















Just click on "The Age of the Horse" to the left for a larger picture and insight into the telling features of the "middle nippers."