
Monday, September 5, 2011
Epic Rap Battles of History: Dr. Seuss vs. William Shakespeare

Sunday, August 28, 2011
Scraps of Literature: Poetry & Popular Culture's Back to School Edition
















Tuesday, August 16, 2011
Out of the Taxi and into the Office: Melissa Girard Reviews "What Poetry Brings To Business"




What Poetry Brings to Business is difficult to classify. Equal parts memoir, poetry textbook, and academic study, it is not a manuscript per se, but a manuscript-about-a-manuscript. Morgan, a literary critic, fiction writer, and director of the graduate creative writing program at the University of Oxford, cleverly frames the text around what is, undeniably, one hell of a story. Seemingly out of nowhere, Morgan was approached by The Boston Consulting Group (BCG), one of the world’s leading business consultancies, and asked to submit a proposal for a project exploring the relationship between poetry and strategic thinking. Specifically, Morgan was invited to contribute to The Strategy Institute, a kind of think tank within BCG devoted to enhancing executive thinking. They approached Morgan because they were concerned that business and management strategy were too often being reduced to a narrow, toolbox approach (“5 Steps to Enhance Your Creativity,” etc.) and thought that poetry might be able to offer a richer, more lasting means of transforming executives’ decision-making capacity.

It is certainly true that Morgan, a creative writer and university professor, needed to be convinced that poetry has something to offer business. When initially approached by BCG, she asked,
How many people care about poetry anyway? Isn’t it an old-fashioned mode that deals in airy-fairy utterances? At the beginning of the twenty-first century, isn’t it pretty much an irrelevance unless you are an academic with a vested interest in what Eliot himself called ‘a periphrastic study in a worn-out poetical fashion’? Periphrastic: who needs it? (12)P&PC readers will undoubtedly cringe over such early passages where Morgan reveals her own outdated and outmoded perception of the genre. Equally cringe-worthy is her first stab at defining the relationship between poetry and business strategy. “There is a lot in common between a poem and a marketable product,” she writes,
Here is my output, the poet says. I would like to share it. Poets are interfacing with consumers in terms of reaching a readership. They have to intersect with the prevailing market forces via the publishing industry. They have to grapple with questions of utility, addressing the relationship of the work to the needs of contemporary moment. They have to establish a niche for a particular work through channels that will enable each individual voice, among many competing ones, to be heard. (11)In my professional writing courses, we call prose like this “businessese,” a term that refers to the specific form of jargon and clichés that infect the language of contemporary business. (“So, will poetry help me ‘think outside the box’?” I found myself asking, facetiously.)


Because of her focus on process, Morgan wholly avoids the kind of instrumentalization of poetry that one might fear finding in a business management guide. You will not learn the ways that poetry can improve your copy or report writing (“poetry has rhythm!”), nor will you find any epigrammatic wisdom (poetry has no “takeaways”). Instead, Morgan ultimately discovers that there has always been a deep and abiding connection between business strategy and the logic of poetry.


Tuesday, August 9, 2011
Poetry & Popular Culture Heroes: An Interview with Emily Benson of StarMark Pet Products

Think you've seen it all?
Nothing like this half a ball...
Twice the fun and super strong;
It's quite a ball—you can't go wrong!
Dental dimples for the cleanest smiles,
Once filled with treats they last for miles.


Emily Benson: Our product line originally started with training items, and then our next generation of products were more along the lines of interactive and treat-dispensing toys. The idea of the poems seemed to fit the fun, whimsical aspect, and simply the joy, of playing with your dog.

EB: I actually wrote the poems. We had a few toys that were being dog-tested around the office and were working on text for the packaging. I came up with the poem for the Foam Ball and ran it by our president as an alternative for the usual packaging claims, and he actually liked it!

EB: I think allowing for creative thought in the workplace is important, whether it's poetry or any other idea. Poetry itself is a writing form you don't normally see in many industries, but it certainly has a place. If you're not able to express yourself through poetry as you like at work, then it should definitely still be pursued on a personal level.

EB: The poem for the Fantastic Foam Ball (pictured here) is my favorite:
With a roll and a bounce
What makes your dog pounce?
What floats in the water
To fetch like an otter?
What's soft in his jaws
And not easily mauled?
It's a fantastic Foam Ball!
It was the first poem I wrote, and the imagery of the otter just seems fun and carefree. Otters always look like they've having a good time.
P&PC: Plus you get to rhyme "otter" and "water." What would you rhyme with "rhinoceros"?
EB: A rhyme for rhinoceros is preposterous!

Where is this new toy, this new bringer of joy?
A toy that's soft but still strong is all that I long...
It wobbles and rolls, and what good things it holds—
Filled with food and capped with one treat or two,
This toy it seems is only in my dreams!
The Fantastic Foam Ball, on the other hand, is addressed to dog owners. How much of this is doggone accident—and how much cool calculation?
EB: This was all a purebred accident. It was more a feel for the toy that drove the poems, and perspective evolved after the initial base idea.
P&PC: What sort of test marketing did this require?
EB: It was pretty basic. We mostly passed them around the office with our staff and our trainers to get their input and made edits from there as needed.
P&PC: How have customers responded?
EB: They seem to enjoy them. They fit with the overall look and feel of the packages.
P&PC: So no one's accused you of writing doggerel?
EB: Maybe just a few mixed verses and tales.

EB: Our roots are based in dogs, but we're working on product ideas for cats and other animals. We do get feedback about some of our toys, the Everlasting Fun Ball in particular, where people fill them with cat treats or catnip for their cats to play with. We have also heard of them being used by parrot owners, and even big cats and other animals at a handful of zoos.
P&PC: If I'm correct, you've now used poems on three products in addition to the Foam Ball (the Bento Ball, the Treat Ball, and the Everlasting Fire Plug). Can you give us a preview of what's in the works?
EB: We are actually in the process of redesigning all our ball packaging for a more professional look to better reflect our background in training and behavior. So this means the poems are being phased out and in their place is an image of one of our staff or client dogs along with their story.
Monday, July 25, 2011
Kirsten Bartholomew Ortega Reviews Robert Darnton's New Book, Poetry and the Police












Friday, July 15, 2011
Geocaching: The Beat Poet Vision



N 41° 52.400 W 088° 09.350
and so the suburban Chicago's Beatnik has given us a poem in the following scenario that converts from its associative word salad—and references to both popular poetry and popular culture—to a string of numbers like that. Totally grooving with the hep cat's verse, we hopped in the car, tracked down the location, searched around for a while, and eventually found the cleverly-hidden treasure: a water-proof capsule which contained a little Anglo-Saxon-like scroll on which we wrote our names testifying to the fact that we were there. We got it, man. Can you?

Short Description
As the weather has gotten warmer I've thought more and more about hiding a cache, maybe a few. But where should I hide a cache? How could I do something original, creative and fun? I just wasn't inspired by the places I could think of for hiding a cache...

And then I had The Vision. I was standing outside, and a voice was saying, "Here, you should hide a cache here, man!"
I looked around and spotted someone who just didn't seem to belong at this spot. I saw him, and I knew he was a beatnik. He was a beatnik, and he was in Winfield. Why was a beatnik in Winfield? Why was he telling me where to hide a cache? As if this beatnik has read my mind he spoke again, "You wanted to know where to hide a cache, and how to hide it. You wanted a cool cache, and I have come bearing answers. Put the cache right here!" And he walked up and pointed out where the cache should go.

"You don't think this would be cool? Trust me, man, this will be cool. Because you're not just going to tell people where to find this! It will be a mystery, it'll blow their minds!"
"Oh, you mean a puzzle cache? I've had one or two ideas about logic puzzles, or something with computers..."
Impatiently he interrupted me, "Like, put away the numbers box! I will give you the clues! Listen, and I will lay it on you!" And he pulled a piece of paper from his pocket, unfolded it, and looked off into the distance as he read the following verse:
Horsemen of the Apocalypse
world is enough
Nickel Helium Mudville!
turkey degrees of Kevin Bacon
crazy is enough
everything means less than
jon & kate plus Stu Sutcliffe
love potion number Air Force
world is enough
Nickel Helium Mudville!
turkey degrees of Kevin Bacon
crazy is enough
everything means less than
jon & kate plus Stu Sutcliffe
love potion number Air Force
"Umm ... crazy? I'm not sure I get this."

I looked back up at the beatnik. He said, "You dig?" I nodded, and bongo drums started to play as he turned, started to walk away, and then faded out of sight. Crazy.
If you think you get it, check your answer at Geochecker.com.
Bring your own pen or pencil; an extraction tool is recommended.
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